Brand Designer
Grand Rapids, MI
Full Time
Experienced
Brand Designer
The creative voice of the brand.
About WedgeHR
WedgeHR is a Michigan-based company built on the belief that everyone deserves the chance to be truly seen. We’re creating a candidate-driven hiring platform that helps people share who they are - on their time - and gives hiring teams the insight they need to connect sooner, move faster, and make smarter decisions.
Simple by design and powerful in impact, WedgeHR has helped over 1 million candidates engage meaningfully with hundreds of hiring teams.
Role Overview
As our Brand Designer, you’ll shape how WedgeHR looks, feels, and shows up in the world. You’ll design experiences that help people understand, believe in, and connect with our brand - from the website and campaigns to the content we share every day.
This is a hybrid role: part brand designer, part marketing storyteller, part systems thinker. You’ll collaborate with sales, marketing, product, and leadership to create the visual identity and assets that drive our next stage of growth.
Team: Marketing
Reports to: COO
Location: Grand Rapids, MI
Travel: Quarterly travel required
Core Responsibilities
Brand & Visual Identity
The creative voice of the brand.
About WedgeHR
WedgeHR is a Michigan-based company built on the belief that everyone deserves the chance to be truly seen. We’re creating a candidate-driven hiring platform that helps people share who they are - on their time - and gives hiring teams the insight they need to connect sooner, move faster, and make smarter decisions.
Simple by design and powerful in impact, WedgeHR has helped over 1 million candidates engage meaningfully with hundreds of hiring teams.
Role Overview
As our Brand Designer, you’ll shape how WedgeHR looks, feels, and shows up in the world. You’ll design experiences that help people understand, believe in, and connect with our brand - from the website and campaigns to the content we share every day.
This is a hybrid role: part brand designer, part marketing storyteller, part systems thinker. You’ll collaborate with sales, marketing, product, and leadership to create the visual identity and assets that drive our next stage of growth.
Team: Marketing
Reports to: COO
Location: Grand Rapids, MI
Travel: Quarterly travel required
Core Responsibilities
Brand & Visual Identity
- Evolve and maintain WedgeHR’s brand system - making sure everything from the website to campaigns feels cohesive, modern, and human.
- Translate brand messaging into visuals that connect with HR leaders, franchise owners, and hiring teams.
- Partner with stakeholders to bring clarity and consistency to every touchpoint.
- Own the WedgeHR website experience - designing, updating, and refining pages that turn visitors into leads and signups.
- Collaborate with growth and product teams to optimize layout, visuals, and performance.
- Keep the website fresh with campaign updates, case studies, and product storytelling.
- Create and execute visual assets for digital campaigns, email, social, and paid ads.
- Design one-pagers, decks, and trade show materials that communicate value clearly.
- Collaborate with the Growth Marketing Lead to align campaign visuals with messaging and strategy.
- Bring stories to life visually - from blog illustrations to social graphics to launch visuals.
- Maintain a consistent brand voice and tone across all creative output.
- Help transform complex ideas into visuals that are simple, accessible, and emotionally resonant.
- Manage and evolve WedgeHR’s visual library, templates, and design system.
- Collaborate closely with internal teams and vendors to ensure brand consistency.
- Work cross-functionally to deliver creative that’s on time, on brand, and drives measurable results.
- 5–7 years of experience in brand, marketing, or web design, ideally at a SaaS or HR tech company.
- Skilled in Figma and Webflow
- Experience balancing creative design with marketing performance goals.
- Understands how design impacts growth, storytelling, and conversion.
- Comfortable working autonomously - from concept to launch.
- A strong eye for detail, typography, and clean, thoughtful design.
- A clear mission - helping people get hired faster and with more humanity.
- A small, fast-moving team where your ideas directly impact the business.
- Flexibility, creativity, and collaboration built into how we work
- Competitive compensation and quarterly in-person team gatherings in Michigan.
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